The Marketing Agenda in the Internet. Part 2: Dancing with the Stars?
The Marketing Agenda in the Internet Age. Part 2: Dancing with the Stars? In my first contribution to Marketeer’s... Continue reading →
Bringing back Universal Values to the Business Arena
The Marketing Agenda in the Internet Age. Part 2: Dancing with the Stars? In my first contribution to Marketeer’s... Continue reading →
“Who’s my PAL?”, Cooperation as a core competence (2004) A company, understood as a collaboration between people and means, derives... Continue reading →